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In addition, the project plan is the basic framework for an effective topics, media, and release planning. 2. Programme: thematic itinerary of online PR campaigns instead of the classic product – and corporate communications gain relevant, useful and maintenance – same content in importance. Customer support and sales, PR responsible receive useful information about current issues and problems of our customers. The search engines, social media and Internet forums are also sufficient sources to learn about the interests of the target groups. Beson Schneider providing tips & tricks, recommendations, instructions and examples of practice response of potential customers results in a height-ren.